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PARKJIWOO - Be Around Me
Music Video, 2022
Official Music Video

About the MV

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The video follows PARK JIWOO on a slow journey, walking from the desert of mind to the forest of encounters.
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The desert of mind is home to jellyfish with long eyelashes that are about to cry. They are very delicate creatures; Fearful, but curious at the same time. In fact, the blue iron cage that confines them is always open, but somehow they struggle to leave it.
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Traffic lights appears in everyone's mind. PARK JIWOO, who was stopped at a red light, starts dreaming when the orange light comes on. Some jellyfish finally escape the cage, while others are still hesitating.
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The journey is joined by AI-generated sequences that mark moments of transition between mental and material states. The raw imagery was fed to an image-generating AI, which then gave us back a re-interpreted image of every frame. This let our computers dream their uncannily beautiful dreams together with PARK JIWOO.
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After sitting and hesitating at the waterfall, the link between desert and forest, PARK JIWOO finally throws herself into the forest of encounters and is faced with an rising green traffic light. She ends her gloomy and uncertain journey alone and extends her antennae to communicate with others. They don't hug each other closely, but they coexist like rocks at a distance. May this song spread like light and reach them.
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P.S. PARK JIWOO describes herself as 'a person who can barely stand'. The glowing soft avatar, filled with stones in the heart, and exposed parts of the body that need to be protected, was sketched from that impression.

Video Stills